Social Listening
Brandy Melville My Interest: I've been intrigued by Brandy Melville's presence in the fashion industry for a while, especially since so many people my age, including me, wear it so often. The brand is known for its cute, trendy clothes, simple designs, and that laid back, California girl vibe that’s super popular right now. It’s also affordable and easy to style, which makes it a go-to for everyday outfits. Walking into a Brandy Melville store feels cozy and familiar, with its minimalist decor, soft lighting, and shelves of comfy basics, it creates a very specific aesthetic that’s clearly intentional. At the same time, I’ve seen a lot of posts and articles online calling the brand out for things like lack of diversity, unfair hiring practices, and even toxic workplace culture. That contrast between the polished image and the criticism made me want to look closer. Why is a brand so many people love also getting so much backlash? What are people really saying, not...
